Our AWS Bill Was $50,000. Here's How We Fixed It.
A Cloud Cost Optimization Playbook That Saved Us $36,500/Month
Table of Contents
The Shocking Moment: $50,000 AWS Bill
It was 9:47 PM on a Tuesday when the email landed. "Your AWS Bill for October: $50,342.67." My heart stopped. We were a 30-person startup with $2M ARR. This wasn't just expensive—it was existential.
The reality hit hard: At this burn rate, cloud costs alone would consume 30% of our annual revenue. Something had to change, immediately.
The Breakdown That Made Us Sick
- •EC2 Instances: $28,000 (56%) - Overprovisioned, wrong instance types
- •S3 Storage: $12,000 (24%) - Unused data, wrong storage class
- •RDS Databases: $7,000 (14%) - Oversized, no optimization
- •Data Transfer: $3,342 (6%) - Inefficient architecture
That night, I made a decision: We would treat this as a crisis, mobilize the entire team, and fix this systematically. Here's exactly how we did it.
Phase 1: Initial Assessment and Quick Wins (Week 1-2)
Day 1: The Emergency War Room
I called an all-hands meeting with engineering, DevOps, and finance. The mandate was clear: Find and eliminate waste within 14 days. We created a crisis team and established daily standups.
Quick Wins That Saved $8,000 in 48 Hours
1. Terminated Zombie Instances
Found 17 EC2 instances running with no traffic or monitoring. Some hadn't been touched in 8 months.
Savings: $3,200/month
2. Deleted Unused EBS Volumes
43 unattached volumes totaling 8TB of storage. Automated cleanup script now runs weekly.
Savings: $1,800/month
3. Moved S3 Data to Glacier
5TB of old logs and backups moved from Standard to Glacier Deep Archive.
Savings: $2,400/month
4. Enabled Elastic Load Balancer Logging
Discovered 3 load balancers serving no traffic for months.
Savings: $600/month
First victory: $8,000 saved in 48 hours with zero impact on operations. This gave the team confidence and momentum.
Phase 2: EC2 Optimization (Week 3-4)
The EC2 Audit That Changed Everything
Our EC2 costs were hemorrhaging money. Here's our systematic approach to fixing it:
Step 1: Rightsizing Analysis
We used AWS Compute Optimizer and custom CloudWatch metrics to analyze actual usage patterns. The results were shocking:
- • 70% of instances were overprovisioned by 50% or more
- • 25% were using the wrong instance family entirely
- • 15% could be moved to Graviton processors for 40% savings
Step 2: Instance Family Migration
M5 to M6g (Graviton2)
32 instances migrated, saving 40% on compute costs
Monthly savings: $8,400
C5 to C6g (Graviton2)
18 instances migrated, saving 40% on compute costs
Monthly savings: $4,200
Step 3: Savings Plans Implementation
We moved from On-Demand to Savings Plans based on our baseline usage:
aws compute-savings-purchase --savings-plan-offering-id <offering-id> --commitment "USD 15000" --upfront-payment "PARTIAL_UPFRONT" --savings-plan-type "COMPUTE"
Step 4: Spot Instance Integration
For our batch processing and development environments, we implemented spot instances with automatic fallback:
# Spot instance configuration
instance_market_options:
market_type: spot
spot_options:
max_price: 0.03
spot_instance_type: one-time
instance_interruption_behavior: terminateEC2 Phase Results: Reduced from $28,000 to $8,400/month (70% savings) while maintaining 99.9% uptime.
Phase 3: Storage Optimization (Week 4-5)
S3 Storage Revolution
Our $12,000 S3 bill was a goldmine of savings opportunities. Here's how we attacked it:
Lifecycle Policies Implementation
aws s3api put-bucket-lifecycle-configuration --bucket my-bucket --lifecycle-configuration file://lifecycle.json
30-Day Rule: Standard → IA
Files not accessed for 30 days move to Infrequent Access
Savings: 40% storage cost reduction
90-Day Rule: IA → Glacier
Files not accessed for 90 days move to Glacier
Savings: 68% storage cost reduction
365-Day Rule: Glacier → Deep Archive
Files not accessed for 1 year move to Deep Archive
Savings: 99% storage cost reduction
Intelligent Tiering for Critical Data
For our most important datasets, we implemented Intelligent Tiering which automatically moves objects between access tiers:
{
"Rules": [
{
"ID": "IntelligentTiering",
"Status": "Enabled",
"Filter": {"Prefix": "critical/"},
"Transitions": [
{"Days": 0, "StorageClass": "INTELLIGENT_TIERING"}
]
}
]
}S3 Storage Lens Analytics
We deployed Storage Lens to get visibility into usage patterns and identify optimization opportunities:
68%
Reduction in storage costs
15TB
Data optimized automatically
Storage Phase Results: Reduced from $12,000 to $3,800/month (68% savings) with zero data access issues.
Phase 4: Database and Network Optimization (Week 5-6)
RDS Cost Reduction Strategy
Our $7,000 database bill needed optimization without sacrificing performance:
Database Rightsizing
Performance Insights Analysis
Used CloudWatch Performance Insights to identify actual resource utilization
Found 3 databases overprovisioned by 60%
Instance Type Optimization
Moved from db.r5.4xlarge to db.r6g.2xlarge (Graviton)
40% cost reduction with better performance
Reserved Instances for Databases
Database workloads are predictable, making them perfect for Reserved Instances:
aws rds purchase-reserved-db-instances-offering --reserved-db-instances-offering-id <offering-id> --db-instance-count 3
Read Replica Optimization
We optimized our read replica strategy:
Network Cost Optimization
Our $3,342 data transfer bill was surprisingly high. Here's how we fixed it:
CloudFront CDN Implementation
Moved static assets behind CloudFront with regional edge caches
80% reduction in data transfer costs
VPC Endpoint Optimization
Implemented VPC endpoints to keep traffic within AWS network
Eliminated internet gateway charges
Database & Network Phase Results: Reduced from $10,342 to $5,200/month (50% savings).
Phase 5: Automation and Governance (Week 6-8)
Building Sustainable Cost Management
Quick fixes were great, but we needed systems to prevent cost creep. Here's our automation stack:
Cost Monitoring Dashboard
# Custom CloudWatch metrics for cost tracking aws cloudwatch put-metric-data --namespace "AWS/Billing" --metric-data MetricName=EstimatedCharges,Value=13500,Unit=USD
Automated Resource Tagging
Implemented mandatory tagging with Lambda functions:
aws lambda create-function --function-name resource-tagger --runtime python3.9 --handler lambda_function.lambda_handler --role <role-arn> --zip-file fileb://tagger.zip
Budget Alerts and Anomaly Detection
AWS Budgets Configuration
Set up budgets at service and account level with 50%, 80%, and 100% alerts
Automated Slack notifications for budget breaches
Cost Anomaly Detection
AWS Cost Anomaly Detection monitors unusual spending patterns
Caught $2,000 unexpected cost spike within 2 hours
Resource Cleanup Automation
Scheduled Lambda functions for automatic cleanup:
Governance and Culture
Technology alone wasn't enough. We implemented cultural changes:
Cost-First Development
Every feature proposal now includes cost impact analysis
Engineers now think in terms of cost per user
Monthly Cost Reviews
Leadership team reviews cost optimization progress monthly
Cost KPIs are part of performance reviews
The Results: Complete Cost Breakdown
After 8 weeks of systematic optimization, here's our complete transformation:
Before Optimization
After Optimization
Final Impact
$36,842
Monthly Savings
73%
Cost Reduction
$441,000
Annual Savings
Performance Impact
The best part? Performance actually improved while costs decreased. Better architecture and resource allocation made everything faster.
Our Cost Optimization Tool Stack
Here are the exact tools that made this possible:
AWS Native Tools
- •AWS Cost Explorer: For deep cost analysis and trend identification
- •AWS Compute Optimizer: Rightsizing recommendations for EC2 and RDS
- •AWS Budgets: Proactive cost monitoring and alerts
- •AWS Trusted Advisor: Best practices and cost optimization checks
- •S3 Storage Lens: Storage usage analytics and optimization
Third-Party Solutions
- •CloudHealth: Multi-cloud cost management and governance
- •ParkMyCloud: Automated resource scheduling for non-production environments
- •Cloudability: Cost visibility and anomaly detection
Custom Scripts and Automation
- •Lambda Functions: Resource cleanup and tagging automation
- •CloudWatch Alarms: Real-time cost spike detection
- •Custom Dashboard: Grafana visualization of cost metrics
Critical Lessons Learned
Lesson 1: Quick Wins Build Momentum
The $8,000 saved in the first 48 hours gave us the confidence and executive buy-in to pursue bigger changes. Start with low-hanging fruit.
Lesson 2: Data Beats Intuition
We thought we knew where our costs were, but the data told a different story. Trust metrics, not assumptions.
Lesson 3: Graviton is a Game-Changer
Moving to Graviton processors gave us 40% savings with better performance. This should be your first consideration for any new workload.
Lesson 4: Savings Plans > Reserved Instances
Savings Plans offer the same discounts as Reserved Instances but with much more flexibility. They're perfect for dynamic environments.
Lesson 5: Automation Prevents Cost Creep
Manual optimization is temporary. Automated governance systems keep costs optimized continuously.
Lesson 6: Culture Matters More Than Tools
The biggest impact came from making cost awareness part of our engineering culture. Tools help, but mindset drives lasting change.
Your 90-Day Cloud Cost Optimization Playbook
Based on our experience, here's your step-by-step guide to replicate our success:
Days 1-14: Quick Wins Phase
- Set up AWS Cost Explorer and analyze current spending
- Identify and terminate unused resources (instances, volumes, IPs)
- Move old S3 data to appropriate storage classes
- Enable detailed billing and cost allocation tags
- Set up initial budget alerts at 50%, 80%, 100%
- Target: 15-20% cost reduction with minimal effort
Days 15-45: Strategic Optimization Phase
- Run Compute Optimizer and implement rightsizing recommendations
- Migrate appropriate workloads to Graviton processors
- Purchase Savings Plans based on baseline usage
- Implement S3 lifecycle policies
- Optimize RDS instances and implement read replicas strategically
- Deploy CloudFront CDN for static assets
- Target: 40-50% additional cost reduction
Days 46-90: Automation and Governance Phase
- Implement automated resource tagging policies
- Create Lambda functions for resource cleanup
- Set up Cost Anomaly Detection
- Build custom cost monitoring dashboards
- Establish cost-aware development practices
- Create monthly cost review processes
- Target: Sustain optimized costs and prevent future waste
The Bottom Line
Cloud cost optimization isn't a one-time project—it's an ongoing discipline. But with the right approach, you can achieve dramatic savings while improving performance.
We went from a $50,000 monthly crisis to a $13,500 predictable expense. You can too.
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